Frequently Asked Questions:
Q: Why should I invest in this course offering?
A: The practice of public relations has acquired new dimensions in the new age of social media. Business leaders and public relations practitioners need to understand and learn the efficient and effective integration of digital tools to run successful PR campaigns and programs. The leadership team that co-developed the course offering for the Philippine market ensures that the course content is relevant, current and cutting edge. The ultimate goal is to enable the practitioner to “hit the ground running” but with a broader strategic perspective.
Q: How is this different from other course offerings in the market today?
It is different because it is the first of its kind – integrated in approach, global in perspective and co-developed for the Philippine market by acknowledged leaders in their field. This leadership team ensures that the course content is relevant, current and cutting edge.
Q: What do you mean by “blended” course offering?
A: “Blended” refers to its mode of delivery which is a mix of face-to-face and online sessions. There are four modules. Each module starts with a half-day face-to-face session and ends with another half-day face-to-face summary session for consultation, project presentations and networking. In between the face-to-face sessions, participants will have two weeks where they can use the online learning platform coached by an online facilitator.
Q: Do I have to take all four modules? May I just take the modules that I want?
A: Yes, you may take only the modules that you want, but you will only receive a certificate of completion for the individual modules and not the Certification in Digital PR, which is the objective of this course offering. The modules were co-developed to ensure a seamless understanding of public relations practice in the Philippines today and the efficient and effective integration and execution of digital tools in a traditional communication plan.
Q: How will I be assessed for learning?
A: Participants are required to complete the practice exercises at the end of each module and create an integrated digital PR plan at the end of the course, which will be evaluated by a panel of industry experts. Participants may get supplementary coaching and assessment from their face-to-face sessions and their interaction with the online learning platform facilitator.
Q: What do I get upon successful completion of this course offering?
A: The successful participant will receive a Certification in Digital PR, which documents understanding and acquired skill in the use of digital tools covered in the course as part of an integrated digital PR plan. The qualification is credible and prestigious because it is co-developed and offered by acknowledged leaders in the fields of learning covered by the certification.
A: The practice of public relations has acquired new dimensions in the new age of social media. Business leaders and public relations practitioners need to understand and learn the efficient and effective integration of digital tools to run successful PR campaigns and programs. The leadership team that co-developed the course offering for the Philippine market ensures that the course content is relevant, current and cutting edge. The ultimate goal is to enable the practitioner to “hit the ground running” but with a broader strategic perspective.
Q: How is this different from other course offerings in the market today?
It is different because it is the first of its kind – integrated in approach, global in perspective and co-developed for the Philippine market by acknowledged leaders in their field. This leadership team ensures that the course content is relevant, current and cutting edge.
Q: What do you mean by “blended” course offering?
A: “Blended” refers to its mode of delivery which is a mix of face-to-face and online sessions. There are four modules. Each module starts with a half-day face-to-face session and ends with another half-day face-to-face summary session for consultation, project presentations and networking. In between the face-to-face sessions, participants will have two weeks where they can use the online learning platform coached by an online facilitator.
Q: Do I have to take all four modules? May I just take the modules that I want?
A: Yes, you may take only the modules that you want, but you will only receive a certificate of completion for the individual modules and not the Certification in Digital PR, which is the objective of this course offering. The modules were co-developed to ensure a seamless understanding of public relations practice in the Philippines today and the efficient and effective integration and execution of digital tools in a traditional communication plan.
Q: How will I be assessed for learning?
A: Participants are required to complete the practice exercises at the end of each module and create an integrated digital PR plan at the end of the course, which will be evaluated by a panel of industry experts. Participants may get supplementary coaching and assessment from their face-to-face sessions and their interaction with the online learning platform facilitator.
Q: What do I get upon successful completion of this course offering?
A: The successful participant will receive a Certification in Digital PR, which documents understanding and acquired skill in the use of digital tools covered in the course as part of an integrated digital PR plan. The qualification is credible and prestigious because it is co-developed and offered by acknowledged leaders in the fields of learning covered by the certification.
