Digital PR Certification Program
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About the Program

The PRSP-IMMAP Digital PR Certification Program is a pioneering 3-month certification program co-developed by industry leaders for PR and marketing communications practitioners to hone their skills in PR strategies that leverage on digital channels like social media.

Course Objectives
  • to attain a broader professional understanding of public relations practice in the Philippines today and understand what social media can do in the evolving PR practice today
  • to know how to choose and develop appropriate digital communication tools for target audiences and optimize your PR strategy
  • to understand how these new tools can be integrated into PR campaigns and programs and what the corresponding metrics are
 
WHO SHOULD ATTEND?
PR and marketing communications practitioners who want to hone their skills in PR strategies that leverage on digital channels like social media

HOW DOES IT WORK?

Each module starts with a half-day face-to-face session and ends with another half-day face-to-face summary session for consultation, project presentations and networking.  In between the face-to-face sessions, participants will have online course access where they can use the online learning platform coached by an online facilitator.  The online course content, forums and activities can be taken anywhere and anytime where there is an internet connection.